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6 Marketing Trends You Can’t Afford to Miss in 2023
As we approach the end of Q1 2023, marketing teams are gearing up to execute their strategies for the year. While it’s important to revisit 2022 strategies to see how they performed, it’s also a time to consider embracing new opportunities for your brand. Here are six marketing trends to try in 2023:
6 Must-Try Marketing Trends in 2023
1. Influencers with a Twist
Influencer marketing continues to be strong in 2023, with a shift towards video-first content on platforms like YouTube and TikTok. TikTok even has a matchmaking service that makes it easy for brands to connect with experienced content creators. Additionally, the trend of “de-influencing” where creators debunk viral products is gaining popularity. Brands can take advantage of this by offering their products as an alternative.
2. Local Search
Even if you have a physical location, investing in local digital marketing is crucial in 2023. More people are searching for products and services through voice assistants like Siri, which rely heavily on local search results. To optimize your local search results, make sure to create location-specific landing pages on your website and optimize your Google My Business profile and local profiles on review sites.
3. AI Tools
AI technology like ChatGPT has a lot of potential in 2023. While you shouldn’t replace human content creators with AI, you can use the technology to speed up the content creation process. Businesses are using AI tools to create keyword lists, blog outlines, product recommendations, chatbot conversations, and more. You can also use video AI tools to generate quality videos in less time.
4. Customer Retention
In 2023, it’s important to find efficiencies in your marketing budget, and customer retention is the best way to do that. Retaining customers is cheaper than finding new ones, so create a customer loyalty program with juicy rewards, such as birthday freebies or “just because” gifts for your biggest fans. The more you endear yourself to existing shoppers, the harder it will be for them to trim you from their budget.
5. Text Message Marketing
Text message marketing is becoming increasingly popular as buyers are more likely to open SMS messages more quickly, read them, and engage with them. To build an SMS list, consider offering a discount to buyers when they opt in to receive text messages. As long as you don’t overwhelm them with spammy texts, they’ll likely stick around to hear what you have to say.
6. Brands Become Media Companies
Consumers expect brands to be creators in their own right. This means your brand needs to invest in content creation in 2023. Try filming your own show or skits related to your brand or products, and make it fun. As long as the content is somewhat related to your brand or products, it can resonate with your audience.
Marketing is constantly evolving, but embracing new trends can help your brand connect with consumers. Whether you add a TikTok strategy or invest in content creation, make sure to stay on top of the latest marketing trends in 2023.
