10 Best LGBTQ-owned Beauty Brands in the World

Every year, as soon as the month of June starts, companies begin to go all out with their ‘pride month campaigns’ so that they could reinstate their sense of liberalism in the minds of netizens. Some of which are written and designed so well, they garner all the love and eyeballs. But is that what pride month is all about? Certainly not. While spreading awareness continues to be a requisite, we should’ve crossed the next stages by now. It’s extremely important to let the LGBTQ community be vocal, for themselves, by themselves. After all, the final destination is normalising their being just as much, right?

Speaking of which, a great (or better) way of accepting and celebrating them is by supporting them; sadly, they’re still in dire need of it.

As a beauty writer, I take most pride in the fact that so many individuals from the LGBTQ community have conceptualised their love for beauty (could be hair, skin, makeup or all of them) by the means of their beauty ventures.

It’s time we acknowledge their efforts to build a business just like we do otherwise. Here are some of the best brands across the globe, owned by beauty aficionados from the LGBTQ community.

List of 10 Best Brands in the World owned by LGBTQ community

1. JVN

The brainchild of celebrity hairstylist Jonathan Van Ness, who btw has a whopping following of 5.7M on Instagram (courtesy, his luscious locks), JVN is your one-stop shop for all things hair care. From pre- to post-wash and styling products even, you’ll find everything under JVN’s roof – efficacy and affordability being the top driving forces of the brand.

2. Malin + Goetz

A personal care brand like none other, Malin + Goetz is founded by Matthew Malin and Andrew Goetz, who are flourishing the legacy of the brand since 2004. Curating skin, hair, body, nail and other personal care products with an apothecary approach at the heart, trust the brand to offer delicious and effective products, packaged in chic and minimal packaging.

3. One/size

The brand is social media beauty mogul Patrick Starr’s baby, who established the brand to make makeup for everyone. He’s also expressed how he’d get blues looking for “plus size” clothing and so, was all the more motivated to offer makeup that’s One Size. From lip and eye to base products, everything from the brand is wrapped in pretty-looking pink packaging.

4. Flower Beauty

Launched by superstart Drew Barrymore, who identifies as a bisexual, Flower beauty is a brand that takes you closer to functional makeup, packed with pigment and quality. The Lash Warrior Mascara, Blush Bomb Color Drops and concealers are def our favourites from her line-up.

PS: This is available in India too.

5. Peace Out

Peace Out, a brand extensively famous amongst millennials and Gen-Z, offer a bunch of products across skin types and concerns; the main focus being on acne, which also explains why their pimple patches are such a cult.

6. Hi Wildflowe

The company was founded by quirkier Bangladeshi novelist Tanais complex gender identities Hi Wildflowe concentrates on the socially conscious, vibrant and fashionable customers who are seeking luxury and high-end products.

7. Volition Beauty:

Volition Beauty is not just a brand owned by LGBTQ people, it’s also the very first consumer-driven beauty brand.’

What is the process behind Volition Beauty function?

Anyone can post their beauty ideas to their site and their fans can choose what products will “come to life”. After that, you’ll be allowed to purchase the products after they’ve been created. It’s pretty cool, isn’t it?

8. Jecca Blac:

Although Jecca Blac is not technically owned by LGBTQ, Jessica created this brand specifically to create an open and safe place where trans ladies can explore with makeup.

The brand offers gender neutral cosmetics and packaging. It also contributes a percentage of their earnings to a charity called Mermaids which aims to create awareness of gender identity among young and old.

Jecca Blac also employs a group of trans women who are transitioning to provide emotional and financial security during among the more difficult moments of their lives.

9. Fluide: 

The brand was founded with the help of queer founder Isabella Giancarlo and CEO Laura Kraber. Some of the products were name-dropped after legendary queer celebrations and venues all over the world. What’s that?

If you also to explore some striking makeup, Fluide might be the best choice for you as Have you ever looked at their shimmers? Seriously! Their collection is vibrant and thrilling. You can rest assured that Fluide is an animal-free brand of cosmetics and made for everyone and skin tones of all kinds. From glitters and lipsticks and nail polishes it’s impossible to be wrong. In addition, they often have fun celebrations during Pride month also!

10. NON GENDER SPECIFIC:

If you can’t distinguish it from the name, the company is focused on eliminating the gender disparity in the world of skincare.

In the year 2018 Andrew Glass, an expert in the field of beauty recognized the gender gap in cosmetics. He developed Non Gender Specific to close the gap and provide quality products to those who want to use them. Andrew’s brand will appeal to “all humans” who want an easier and more efficient routine for their skincare.